Manchester United’s owners have been left with no choice but to ramp up their investment in the club this summer.
The Glazer family have had a fractured relationship with the United faithful over the past 16 years due to a lack of communication and closeness to the club.
Tensions between owners and supporters reached a boiling point earlier this year when the Glazers helped engineer the launch of a Super League from the other side of the Atlantic alongside several other big clubs.
While the Super League was thwarted, a bad taste has been left in the mouths of Reds fans meaning there is greater pressure than ever for the club ownership to step up their transfer strategy.
The scenes on May 2 in particular will have struck a chord with the Glazers, where fans showed their disdain before a game against Liverpool by gathering outside Old Trafford and forcing their way into the stadium before the match was postponed.
The Manchester Evening News reports these events showed the owners they could no longer get away with reaping the financial rewards of the club from afar while appearing to input very little.
It is believed they have been backed into a corner where they risk either antagonising fans even further or addressing problems on and off the pitch.
And they appear to have chosen the latter, having just completed the signing of highly-rated England sensation Jadon Sancho from Borussia Dortmund for a fee of £72.6million.
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The 21-year-old has been pursued by United for a number of years but will sign a five-year-deal after a deal was agreed following months of negotiation.
United are now reportedly looking to sign another big player with Real Madrid’s Raphael Varane being heavily linked with a move to Old Trafford.
The central defender wants out of Madrid and Ole Gunnar Solskjaer is keen on bringing his World Cup and four times Champions League winning experience to the club, with the Glazers recognising the team’s needs.