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Southern Glazer’s Signals Countrywide Arrangement with Santo Spirits, Established by Sammy Hagar and Guy Fieri | Business enterprise

MIAMI & DALLAS–(Business WIRE)–Jul 15, 2021–

Southern Glazer’s Wine & Spirits (Southern Glazer’s)—the world’s preeminent distributor of beverage alcohol—today introduced that it has signed a nationwide distribution arrangement with Santo Spirits, the brainchild of Grammy award-profitable musician and Rock and Roll Hall of Fame Inductee Sammy Hagar, and chef, restaurateur, very best-marketing author and Emmy Award-profitable television persona Man Fieri. Santo Spirits—whose portfolio is made up of the world’s initially Mezquila, an old-earth model tequila Blanco, and a smooth Reposado—will advantage not only from Southern Glazer’s tested track file with creating makes, but also its nationwide scale, unmatched route-to-current market abilities, and sector-major Proof® e-commerce system to generate efficiencies and development in Santo’s business enterprise.

This push launch functions multimedia. Check out the whole release here: https://www.businesswire.com/news/house/20210715005249/en/

Man Fieri and Sammy Hagar (Photograph: Company Wire)

“When Person and I 1st came up with the plan of performing jointly in the spirits earth, we equally agreed that we desired to do something unique than what is actually been heading on in the celebrity spirits environment,” reported Sammy Hagar. “We are fingers-on variety of fellas, and we’re not just putting our name on another person else’s products.”

“Sammy and I are longtime buddies who share the appreciate of building and curating unforgettable encounters, irrespective of whether it’s via food stuff, music, or now, tequila. We are stoked to be functioning hand-in-hand with Southern Glazer’s to carry the Santo Spirits experience to far more folks all over the state so that they can share in our enthusiasm and join in on the entertaining,” said Person Fieri.

In addition to Hagar’s history of making world-renowned tequila and Fieri’s unbeatable style for the delightful, the two ended up in a position to deliver the Santo Spirits portfolio to lifetime with the award-winning craftsmanship of virtuoso Juan Eduardo Nuñez, a third-era learn distiller in Jalisco, Mexico. The skilled craftsman utilizes regular strategies to produce the best tequila, which in turn, results in an remarkable spirit that is absolutely free of additives of any type.

“When we talk about winning duos, Sammy Hagar and Man Fieri are it,” commented Ray Lombard, Govt Vice President and Normal Supervisor, Craft Assortment Luxury Spirits, Southern Glazer’s Wine & Spirits. “As a Organization, we have labored with Sammy and Person for many years. Sammy has been a true pioneer of the tequila industry—at the forefront of tequila premiumization all over the world for more than 30 several years, assisting educate individuals to respect and celebrate this nationwide spirit. You pair that with Guy’s entire world-well-known taste buds, and you have the fantastic recipe for achievement. We are thrilled to just take our connection with Santo to a national amount, exactly where we know the portfolio will have each possibility to extend upon its good results.”

Santo Tequila Blanco is built from only the finest 100% Blue Weber Agave from the Highlands of Jalisco, Mexico. Santo Reposado commences as Santo Tequila Blanco, resting in evenly charred applied American oak bourbon barrels for four to 5 months, imparting a easy, straightforward-ingesting tequila. Santo Mezquila, the world’s initially-ever mix of tequila and mezcal is built from 100% Blue Weber Agave and 100% Espadin Agave (Angustifolia selection). The Santo portfolio need to be appreciated neat, on the rocks, or in a quality cocktail.

“To have a tequila like Santo with uncompromising quality specifications and Sammy Hagar and Man Fieri as vast majority companions in Santo, put together with our national distribution lover Southern Glazer’s Wine & Spirits, is the best formulation for success,” said Jack Daniels, spouse, Los Santos LLC.

To find out additional about Santo Spirits, stop by https://www.santospirit.com/household/.

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcoholic beverages, and proud to be a multi-generational, family-owned corporation. The Organization has functions in 44 U.S. states, the District of Columbia, and Canada. Southern Glazer’s urges all retail clients and grownup customers to sector, promote, provide, and get pleasure from its merchandise responsibly. For far more info visit www.southernglazers.com. Abide by us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.

About Santo Spirits

The Santo Spirits model was conceived out of longtime friendship, exceptional food stuff, wonderful tequila, and the research for a flavor revelation. Santo Spirits is the brainchild of rocker Sammy Hagar, and chef Dude Fieri. Jointly, the duo established Santo Spirits and located their virtuoso with Juan Eduardo Nuñez, a 3rd-era master distiller from the famed distillery El Viejito, started in 1937, in the highlands of Jalisco, Mexico. Sammy’s historical past of producing environment-renowned tequila, Guy’s environment-famed flavor buds, and Juan Eduardo’s award-winning craftsmanship, bring to existence the portfolio of Santo Spirits: The world’s to start with Mezquila, an aged-earth style tequila Blanco, and the sinfully clean reposado. For more info about Santo Spirits, make sure you go to SantoSpirit.com

Check out source edition on businesswire.com:https://www.businesswire.com/news/residence/20210715005249/en/

Call: Southern Glazer’s Wine and Spirits, LLC

Cindy Haas

Vice President, Communications & CSR

Place of work: (305) 625-4171, ext. 1166

Cell: (786) 498-7640

Electronic mail:[email protected]


Jennifer Hanlon

Supervisor, Communications & CSR

Office environment: (305) 625-4171, ext. 1534

Mobile: 305-898-9982

E mail:[email protected] Spirits

Jessica Meisels/Fingerprint Communications

[email protected]

Workplace: 310-276-7500


Market Keyword: Restaurant/BAR WINE & SPIRITS SPECIALTY Food items/BEVERAGE Superstar Luxurious RETAIL Enjoyment

Resource: Southern Glazer’s Wine & Spirits

Copyright Company Wire 2021.

PUB: 07/15/2021 09:00 AM/DISC: 07/15/2021 09:02 AM