October 23, 2021

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Victoria Estella Perry Named Brand President of Petal + Pup | Organization

SAN FRANCISCO–(Business enterprise WIRE)–Jul 22, 2021–

a.k.a. Brand names (the “Company” “a.k.a.”), a world-wide platform that is pioneering a new strategy to direct-to-customer trend, nowadays declared the appointment of Victoria Estella Perry to Brand name President of Petal + Pup, effective August 3, 2021. In this purpose, Perry will lead the strategic growth of the Australian-centered, digitally indigenous brand, focused on younger women’s style. Perry will be based mostly in San Francisco and will report to Jill Ramsey, Chief Government Officer, a.k.a. Makes.

Perry has almost two many years of merchandising and fashion encounter at market top e-commerce and retail providers. Perry joins Petal + Pup from Pottery Barn, where she most recently served as Vice President, Tactic and Organization Advancement. Perry has formerly held fashion and merchandising roles at eBay, Walmart and Hole Inc.

“I am quite excited to have Victoria sign up for Petal + Pup at this interesting time,” said Jill Ramsey, Chief Executive Officer of a.k.a. Makes. “I am assured that Victoria’s qualifications reflects the mission and eyesight of Petal + Pup and her solid e-commerce knowledge would make her an superb fit for the role. Her knowledge will be instrumental as we accelerate Petal + Pup’s strategic growth in the United States.”

Perry succeeds Philip Scarff who will retire this year. Petal + Pup was launched by Tiffany Henry, Scarff’s daughter, in 2014, and Scarff has led the model more than the last 5 a long time. Underneath his leadership, Scarff has substantially grown the manufacturer and pioneered Petal + Pup’s growth in the U.S. The business will continue on its concentration on the Australian small business and will keep on being headquartered in Australia. To be certain a easy changeover, Scarff will continue being onboard and get the job done intently with Perry.

“We are grateful for the tough perform and amazing success Philip achieved though top Petal + Pup. He developed an really powerful model and crew above the previous 5 many years, and I want to thank him for his ongoing management through this changeover,” ongoing Ramsey.

“I’m honored to sign up for the Petal + Pup crew, and I consider that the brand’s trendy, superior-good quality items blended with its velocity and agility give a potent foundation to carry on accelerating advancement. I am fired up to leverage a.k.a.’s very experienced management crew and impressive system as we embark on the following phase,” stated Victoria Perry.

About Victoria Estella Perry

With just about 20 several years of retail expertise, Victoria is a seasoned leader who has worked with sector top and digitally driven organizations spanning specialty, multi-channel and market formats. Victoria joined Petal + Pup from Pottery Barn, exactly where she was Vice President of Business enterprise Enhancement and Merchandising and was accountable for creating enterprise procedures for the omni-channel textiles division, as nicely as marketplace expansion as a result of new class improvement. Prior to Pottery Barn, she was General Manager for Style, Overall health and Attractiveness at eBay. Victoria also held several management positions at Walmart which includes Senior Director of Classification Improvement and Merchandising Methods and Divisional Merchandising Supervisor of Attire and Newborn. She began her profession at Gap, Inc. the place she labored in merchandising.

About a.k.a. Brand names

Established in 2018, a.k.a. Models is a worldwide platform that is groundbreaking a new approach to immediate-to-client style. Comprised of four digitally-indigenous manner models that are culturally rooted and keep their founder-led authenticity, each and every brand name offers a curated assortment of on-trend, affordably-priced vogue attire and accessories. The Company’s exclusive tactic infuses science into the art of style to help emerging models develop and obtain their whole opportunity by leveraging scale, and deploying an asset-gentle, data driven playbook of best tactics throughout their brand name portfolio. The a.k.a. portfolio incorporates four persuasive nevertheless distinctive brand names, Lifestyle Kings, Princess Polly, Petal & Pup, and Rebdolls. Each individual manufacturer serves their clients in a diverse way with a merchandise assortment that empowers self-expression and one of a kind model. To find out extra about a.k.a. Models visit www.aka-brand names.com.

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Copyright Company Wire 2021.