May 22, 2022

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Victoria Estella Perry Named Manufacturer President of Petal + Pup | Business

SAN FRANCISCO–(Business enterprise WIRE)–Jul 22, 2021–

a.k.a. Brands (the “Company” “a.k.a.”), a world wide platform that is groundbreaking a new technique to immediate-to-customer style, now announced the appointment of Victoria Estella Perry to Manufacturer President of Petal + Pup, efficient August 3, 2021. In this role, Perry will lead the strategic development of the Australian-based mostly, digitally indigenous manufacturer, concentrated on young women’s style. Perry will be based in San Francisco and will report to Jill Ramsey, Main Executive Officer, a.k.a. Models.

Perry has nearly two decades of merchandising and trend practical experience at field foremost e-commerce and retail companies. Perry joins Petal + Pup from Pottery Barn, the place she most not too long ago served as Vice President, Method and Business enterprise Enhancement. Perry has beforehand held vogue and merchandising roles at eBay, Walmart and Gap Inc.

“I am extremely thrilled to have Victoria be a part of Petal + Pup at this thrilling time,” mentioned Jill Ramsey, Chief Executive Officer of a.k.a. Brand names. “I am confident that Victoria’s history demonstrates the mission and eyesight of Petal + Pup and her sturdy e-commerce working experience will make her an exceptional healthy for the part. Her know-how will be instrumental as we speed up Petal + Pup’s strategic progress in the United States.”

Perry succeeds Philip Scarff who will retire this yr. Petal + Pup was started by Tiffany Henry, Scarff’s daughter, in 2014, and Scarff has led the model about the very last 5 years. Less than his leadership, Scarff has drastically grown the model and pioneered Petal + Pup’s enlargement in the U.S. The firm will continue on its concentration on the Australian organization and will stay headquartered in Australia. To guarantee a clean changeover, Scarff will keep on being onboard and perform intently with Perry.

“We are grateful for the challenging operate and amazing accomplishment Philip attained although leading Petal + Pup. He developed an extremely powerful manufacturer and staff around the last 5 years, and I want to thank him for his continued leadership all through this changeover,” continued Ramsey.

“I’m honored to sign up for the Petal + Pup workforce, and I consider that the brand’s stylish, significant-quality products and solutions combined with its velocity and agility provide a solid foundation to continue on accelerating expansion. I am fired up to leverage a.k.a.’s extremely skilled management crew and highly effective system as we embark on the future period,” mentioned Victoria Perry.

About Victoria Estella Perry

With almost 20 many years of retail practical experience, Victoria is a seasoned chief who has labored with industry main and digitally pushed firms spanning specialty, multi-channel and marketplace formats. Victoria joined Petal + Pup from Pottery Barn, in which she was Vice President of Organization Development and Merchandising and was liable for producing enterprise tactics for the omni-channel textiles division, as perfectly as market growth by means of new class enhancement. Prior to Pottery Barn, she was General Supervisor for Manner, Wellness and Natural beauty at eBay. Victoria also held various leadership positions at Walmart together with Senior Director of Group Growth and Merchandising Remedies and Divisional Merchandising Manager of Apparel and Infant. She started her career at Hole, Inc. in which she worked in merchandising.

About a.k.a. Brand names

Established in 2018, a.k.a. Brand names is a world-wide platform that is groundbreaking a new method to direct-to-customer vogue. Comprised of 4 digitally-native style manufacturers that are culturally rooted and manage their founder-led authenticity, each brand name provides a curated assortment of on-trend, affordably-priced trend clothing and extras. The Company’s exclusive approach infuses science into the artwork of fashion to aid emerging manufacturers develop and realize their complete opportunity by leveraging scale, and deploying an asset-light-weight, data driven playbook of greatest methods across their manufacturer portfolio. The a.k.a. portfolio involves 4 persuasive yet unique models, Lifestyle Kings, Princess Polly, Petal & Pup, and Rebdolls. Every single brand name serves their clients in a distinct way with a product or service assortment that empowers self-expression and unique model. To discover much more about a.k.a. Models stop by

Perspective resource model on

Call: Emily Schwartz

[email protected]


Marketplace Key word: Luxury Know-how Females OTHER RETAIL Business Products and solutions OTHER Engineering World-wide-web Style Consumer RETAIL

Resource: a.k.a. Brand names

Copyright Organization Wire 2021.

PUB: 07/22/2021 04:30 PM/DISC: 07/22/2021 04:32 PM

Copyright Organization Wire 2021.