June 24, 2022

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Victoria Estella Perry Named Model President of Petal + Pup

SAN FRANCISCO–(Small business WIRE)–a.k.a. Manufacturers (the “Company” “a.k.a.”), a world wide system that is groundbreaking a new technique to direct-to-buyer vogue, currently introduced the appointment of Victoria Estella Perry to Model President of Petal + Pup, helpful August 3, 2021. In this role, Perry will direct the strategic expansion of the Australian-centered, digitally indigenous manufacturer, targeted on youthful women’s fashion. Perry will be primarily based in San Francisco and will report to Jill Ramsey, Chief Govt Officer, a.k.a. Brand names.

Perry has virtually two a long time of merchandising and style knowledge at marketplace primary e-commerce and retail firms. Perry joins Petal + Pup from Pottery Barn, the place she most not too long ago served as Vice President, Method and Company Improvement. Perry has formerly held style and merchandising roles at eBay, Walmart and Gap Inc.

“I am incredibly excited to have Victoria sign up for Petal + Pup at this enjoyable time,” claimed Jill Ramsey, Main Government Officer of a.k.a. Brand names. “I am confident that Victoria’s qualifications displays the mission and eyesight of Petal + Pup and her solid e-commerce expertise tends to make her an exceptional match for the part. Her skills will be instrumental as we accelerate Petal + Pup’s strategic growth in the United States.”

Perry succeeds Philip Scarff who will retire this year. Petal + Pup was established by Tiffany Henry, Scarff’s daughter, in 2014, and Scarff has led the model about the previous five many years. Under his management, Scarff has drastically grown the manufacturer and pioneered Petal + Pup’s enlargement in the U.S. The organization will carry on its focus on the Australian small business and will keep on being headquartered in Australia. To be certain a clean transition, Scarff will keep on being onboard and do the job carefully with Perry.

“We are grateful for the difficult work and outstanding achievements Philip obtained even though leading Petal + Pup. He crafted an exceptionally powerful brand and team around the past five several years, and I want to thank him for his ongoing leadership during this transition,” continued Ramsey.

“I’m honored to sign up for the Petal + Pup crew, and I believe that the brand’s trendy, higher-quality goods blended with its pace and agility give a strong basis to go on accelerating advancement. I am enthusiastic to leverage a.k.a.’s hugely seasoned management team and effective platform as we embark on the following period,” mentioned Victoria Perry.

About Victoria Estella Perry

With approximately 20 yrs of retail working experience, Victoria is a seasoned chief who has labored with marketplace major and digitally driven businesses spanning specialty, multi-channel and market formats. Victoria joined Petal + Pup from Pottery Barn, wherever she was Vice President of Organization Enhancement and Merchandising and was accountable for building small business approaches for the omni-channel textiles division, as very well as market expansion by means of new category development. Prior to Pottery Barn, she was Common Manager for Manner, Overall health and Elegance at eBay. Victoria also held several leadership positions at Walmart including Senior Director of Classification Development and Merchandising Remedies and Divisional Merchandising Manager of Apparel and Baby. She commenced her career at Gap, Inc. where by she worked in merchandising.

About a.k.a. Manufacturers

Founded in 2018, a.k.a. Models is a international platform that is pioneering a new tactic to direct-to-buyer fashion. Comprised of four digitally-indigenous vogue brands that are culturally rooted and keep their founder-led authenticity, each and every manufacturer provides a curated assortment of on-craze, affordably-priced manner attire and components. The Company’s special strategy infuses science into the art of style to enable rising models develop and accomplish their full possible by leveraging scale, and deploying an asset-light, information driven playbook of very best tactics throughout their manufacturer portfolio. The a.k.a. portfolio involves four persuasive nevertheless distinct makes, Culture Kings, Princess Polly, Petal & Pup, and Rebdolls. Each and every model serves their prospects in a distinctive way with a product assortment that empowers self-expression and exclusive design. To understand far more about a.k.a. Brands go to www.aka-models.com.

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